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Color Flyer Printing - Direct Mail Ideas To Keep In Mind

Posted Saturday, May28, 2011

Color Flyer Printing

To create a successful direct mail piece that gets opened -          

Personalization is Key!


When targeting your mailing list be sure to query the following information:

  1. The person's Full Name
  2. Complete Address & Zip Code
  3. Telephone Number
  4. Gender
  5. Occupation
  6. Date of Birth
  7. Hobbies, marital status, children, income, if applicable
  8. Email address

     - Create a CALL TO ACTION! Write a crisp, clear and simple direct mail message that invites your audience to act on the offer.

     - Make sure to feature your brand (Logo), website and contact information prominently.

     - Include interesting and unique photos from your digital camera or purchase stock photography.

     - According to the Direct Marketing Association, it now takes a minimum of nine touches for a prospective client to remember your name.