Posted Monday, April03, 2017
Business Flyers have been the workhorse of the print communications world for a very long time. They are fairly simple to create, cheap to produce, and you can design a flyer around nearly any marketing objective imaginable. There are countless ways that you can use them, here are just a few ideas that you may find useful...
Product Flyersare always useful and very easy to create. On a product flyer you would have a picture of the product, or maybe even a diagram, along with the key benefits and features and benefits. It's one of the most common flyer designs for a reason - it works!
Special Offer Flyers be used to promote a specific event; such as a sale, limited time offer, free trial, etc... These can be easily distributed through a variety of channels. You can send them out to a targeted list via direct mail, give them out at cash registers, or maybe even hand them out to clients during sales meetings. Special offers have always been one of the best ways to generate business. Create value for the customer and they will come.
Testimonial Flyers can be used on their own or in conjunction with other business flyer strategies. Here you would focus on a particular product or service and then support it with customers who have enjoyed that product or service. This strategy can also be used on an informational brochure or even website content.
Direct Response Flyers are another strategy that can be used. These are a hallmark of direct mailing marketingwhich gets its name from the intended goal. These business flyers are designed to get a response from the recipients, such as a phone call, email, or a visit to a particular website. The key here is to issue a strong promise of value to the reader. If the direct response flyer offers value, results can be staggering.
The sky is the limit with business flyers, and that's one of the greatest things about them - they're incredibly versatile