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Posted Wednesday, July29, 2015
What makes a brand? A large part of what makes a brand is the essence of a company - your company culture, the people behind your company, your products and services... it's a combination of several aspects.
What makes a brand recognizable? When you think of the most successful brands in the world, what do they have in common? They all offer consistent branding messages. There is consistency among their aesthetics including their logo, company website, letterheads, business cards, promotional and marketing material and more.
A brand is also recognizable by its characteristics that should all fall in line with its image.