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Holiday Marketing Tips for the Season

Posted Friday, December04, 2015

The holiday season is underway! What a joyful and busy time in every aspect of our lives!

What are your business plans to make the most of this special time of year? Here are a few ideas...

  • Show clients and employees you care with custom seasonal holiday greeting cards or custom New Year's cards. Going one step further to customize your greeting cards is a small extra step of effort that makes a big impact. If you're lacking inspiration for a specific design, consult with us to make use of our design services. Don't forget to personalize each greeting card with your handwritten signature! 
  • Show employees and contractors you care with small yet tasteful corporate gifts such as customized pens, customized boxes of chocolate or other great picks for the season.
  • Be sure to go the extra mile for your very biggest customers and clients. Make a list of your top customers and buy them extra special gifts for the season. Show this small percentage of your customer base you care. For most businesses, you will find that about 20% of your customer base is responsible for about 80% of your business' revenues. Give thanks! 
  • Finally, the holiday season may be centered on joy but it can be a very stressful and even sad time of year for those who have lost loved ones or who don't have the opportunity to see their family and friends. Contribute to the holiday spirit by maintaining a positive atmosphere on the job and finding ways for everyone to work productively yet have access to ways to reduce stress (such as the ability to take mini-breaks throughout the day, organizing discounted gym or spa memberships, promoting mindfulness techniques, et al.).