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4 Tips to Eco-Friendly Business Cards

Posted Friday, May06, 2011

In a time when people are recognizing how delicate the environment is, it's important for Companies to shift into a more environmentally concious state. Individuals and Companies alike are always looking for ways to make greener choices, and the print industry is no exception to this. Listed below are 4 tips on "Going Green" with Business Cards and other printed products...

   1.  Use Soy Based Inks -


Soy based ink is a remarkable advancement in the print industry. Soy ink is a safe and environmentally friendly ink because of its simple compound compared to petroleum-based ink. Using a simple process to make the ink, it consumes very little energy and makes it extremely efficient. Soy ink has many great advantages; one is its distinguishable clearness which allows for brighter colored ink, which petroleum-based ink does not allow because of its darker content. Thus, soy inks are popular for their vibrant colors. Soy ink can also be easily removed from paper, which is hepful in paper recycling, as it is quicker to process the paper. As the print industry evolves, soy ink becomes an increasingly popular alternative.
 
   2.  Minimize Ink Use -
 
For Green Business Card Printing... easy on the ink! Rather then using a full color photo, or using ink on both sides of the business card, you may want to consider using a simple text based design instead. It's a small difference, but at the end of the day, every little bit helps. Many times, less ink can actually enhance the designs effectiveness and make it more appealing to your target audience.
 
   3.  Mulipurpose Cards -
In one of our previous posts, we discussed the benefits of utilizing business cards for multiple purposes. These can range from using the back of your card to set appointments, using it for future referrals, or asking clients to fill out a survey card. Not only does it encourage the client to keep your business card, which is the overall objective, but you're also using less paper in the process.
 
   4.  Digital Proofing -
Why waste time, money, and additional resources on a paper proof when a digital proof does the exact same thing and is 10 times more efficient? Obtaining a digital proof can also help avoid unnesseciary reprints, and lets you see what your file will look like prior to being printed.